Don’t be the best at what you do.
Be the only one who does what you do.
Tomorrow's brands come from today's process.
Let's take it all in.
You’re asking: What’s my value proposition — perceived and real? How much budget should we allocate to marketing? Which channels will be most impactful? You’re challenging conventional wisdom and imagining new possibilities. But where do you begin? We’ll help you ask the questions in a way that gathers meaningful information.
Which information is actionable?
Let’s take what we’ve learned and make it count. Refine a positioning that matches your core competencies. Understand the possible trigger platforms for your brand and compare them to your competitors. Clarify the audiences that are vital to your program. Define the metrics of success. Suggest brand paths that will sustain your future.
New ideas that create growth.
You have proposed paths for where you want to go. Now let’s sketch the new brand expressions that will get us there. Let’s find media connections — the spaces between your brand and your audiences — that best fit your budget. And, it’s not only about communication. Sometimes it even affects your business model, inside and out.
Test, measure & request.
Test your concepts for messaging and media against real audiences, in as many ways as practically possible. Let’s be rigorous and objective in our measurement, and make revisions as necessary. Then, let’s compile the results so you can present a validated case to stakeholders to request action.
Build & deploy the connections.
Your plans are validated and action is approved. Now, it’s time to get to it — identity systems, ads, merchandising, events, packaging, media, websites,
tracking — and put them in place. It’s more than just these parts. We’re establishing a collective meaning.
A disciplined yet evolving message.
It’s not over because the project is over. Monitor the metrics. Implement your platform with discipline, yet realize that your audience will bring a conversation. Be part of the conversation — listen. Understand what you planned months ago, but know your responses need to come from what you hear today.
From baked goods to basketball, household moving to outdoor sports, we’ve developed a niche. Not in the same market segment. Not by using the same tool, over and over. Instead, we’ve created a niche for building ideas about a brand that create growth. We have the opportunity to learn new things every year, and work with new people who are passionate about what they do. It’s become what we do.