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This sock company began when one mountain biker wanted a better sock. We met this Nashville, TN original as they were experiencing rapid dealer growth and expanding their online offering. We teamed with the passionate user-innovators of the company to capture the spirit that was the company in a new tagline, retail POP, print and digital campaigns, and an online cart.
The Grin team’s care, patience and attention to detail throughout—and the results—have been great.
The team at Grin became an extended part of our business family and were careful stewards of our brand throughout the process. As a small business of passionate individuals vested in our brand, it required a deft touch to walk us through the process of consolidating our story and aligning our message.